The world we are living in is real, so is social media. Because conversations and people are real. No matter how we communicate our messages; they all happen in real time and by real people. It is wise to take people seriously, regardless of their background and gender.
Brands and organisations can no longer afford ignoring the conversations that are taking place online, in particular those threating people’s lives and dignity; no matter where they’re made and by whom. This is the hot water Twitter in the UK found itself in; and burning at the moment. This is certainly the last thing that the medium need before its IPO. I personally like Twitter and I am really sad to see my favourite platform is struggling to regain trust. Twitter could have saved itself time and effort if they didn’t ignore their users main safety concern in the first place.
Twitter is beyond another social media platform, it is an information and collaboration platform trusted by many news agencies, professionals and businesses throughout the world. The platform is being used by hundreds of thousands of people from all over the world just to be heard; which without Twitter it could be impossible.
Millions of people have called to boycott Twitter because they believe that Twitter doesn’t care about their dignity and the only thing the platform owners care about is to promote the business of Twitter.
Twitter made a revolution in modern communications and many, including traditional PR professionals adopted the medium to disseminate information and form meaningful conversations and relationship with people.
Despite such creativity and innovation, Twitter chose to go down the route of traditional PR. Unfortunately Twitter realised how frustrated people are quite late; despite the obvious fact that they are sitting on all information shared on their platform.
How people feel
There is a mix feeling out there about Twitter today; despite the public presence of Tony Wang, the General Manager at Twitter UK, and his decision to become the face of the company: perhaps to show some sense of responsibility and ownership of the situation. Tony Wang is hoping that he would be able to defuse the situation:
Tony’s been tweeting from his own own personal Twitter account to direct everyone to Twitter blogposts; which is great but it can question the personality he’s trying to show the public. I really wish he didn’t tweet this:
It is still good to see him tweeting and interacting with people; although it may put him on spot at some point:
This may indicate that Twitter neglected their responsibilities up until this point in time. It is important to remember social media is a reality that one has to get it right first time. It is always better to revise intentions in the first place; as in far too many cases apologies can be seen as cover up. Simply because people are savvier than ever in our digital age; and more importantly because their feelings and emotions are involved.
This situation once again reminded us all about the importance of education and considering sociological and psychological factors upon making any decisions or statements that will have either direct or indirect impact on people. It is all about communication. Since ommunication is sophisticated, we need to spend time listening to each other in order to understand the concerns. Listening would simplify the process of identifying issues and spead up the tackling and issue management.
I wouldn’t encourage anyone to boycott Twitter; simply because it is a communication platform and great for genuine and decent debates with the right global panel on board. Boycotting Twitter means boycotting meaningful conversations; and that is going to be against our liberty. We need to find a solution, not causing more problems.
The great news is that Twitter has committed to regain the public trust while taking appropriate measures to build a better and safer future for its users.